Have you ever wondered. . .

  • How does my business income compare to the overall industry?
  • What is possible to achieve in my region and market segment?
  • Is there a report to reference when I need industry data to make informed decisions and strategic plans?

 

Introducing

 

You show me yours, and I'll show you mine! 

The brainchild of Vita Vygovska and Jeanelle Dech, The Transparency Initiative begins with a short, anonymous survey of custom soft furnishings professionals requesting basic information about business demographics and income. Survey results will be compiled and made available to all who participate.

 


It all started with a simple question…

"What is my financial ceiling, if I wanted to continue working alone and not work nights and weekends," asked Vita Vygovska, when Jeanelle Dech made a presentation on SWOT Analysis and Strategic Planning at the NJ chapter of WCAA. Later in the year, it continued with another question: "Why is everyone in this industry so willing to share everything else, but when it comes to money and income, sharing stops?"

Furthermore, while salary surveys are a common practice in almost every other field, these questions are rarely asked, let alone shared, in the Custom Soft Furnishings Industry. Well, anyone who knows Jeanelle knows that she wouldn't stand for an unexplored opportunity, and so the partnership was born. 




Jeanelle and Vita got together, and many telephone discussions, emails, and in-person meetings later, the Transparency Initiative took shape.

The vision for this initiative is simple:

  • provide a safe space where we all can share and receive demographic and financial information
  • compile and present the data in a report that is useful and easy to understand
  • inspire us all to know what's possible

The inaugural survey is just 14 questions, and should take less than 10 minutes to complete. We invite you to participate right now:

Be part of something greater than ourselves as individuals, something that will prove illuminating to us all, and something that is much needed for our industry.

Vita and Jeanelle